Perceived threat and fear responses to e-cigarette warning label messages: Results from focus groups

Perceived threat and fear responses to e-cigarette warning label messages: Results from 16 focus groups with U.S. youth and adults

Abstract

Aims

A warning on e-cigarette packaging is one way the U.S. government can inform the public of known harms of e-cigarette use. Currently, the only required warning on these products is: “WARNING: This product contains nicotine. Nicotine is an addictive chemical.” This exploratory study aims to inform potential future investigations and FDA decisions regarding alternative warnings that may generate fear in addition to being intentionally informational.

Article continues at: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0286806