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E-cigarette Unit Sales by Product and Flavor Type, and Top-Selling Brands, United States, 2020–2022


What is already known about this topic? E-cigarette products, related policies, and use patterns change rapidly. Flavored e-cigarette products appeal to young users.

What is added by this report? E-cigarette unit sales increased by 46.6% during January 2020–December 2022. After January 2020, sales of mint and other flavored prefilled cartridges ceased, and disposable e-cigarettes in fruit, sweet, and other flavors increased. Disposable e-cigarettes in youth-appealing flavors are now more commonly sold than prefilled units.

What are the implications for public health practice? Monitoring e-cigarette sales can inform strategies to prevent youth tobacco use, including restrictions on flavored tobacco products.


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